Why does design matter? I was the lead writer on the brand launch of Revision, a design-based think tank that trains government organizations to use design processes to create breakthrough solutions in urban planning complex urban planning problems in cities. Working with their in-house team, we created a manifesto, printed matter and on-line presence that introduced their work to cities across the country. For me, this project was proof that entrepeneurship, government and big picture solutions can coexist.